8 Tips for Posting Videos on Instagram Effectively (2022)
John Hughes • updated:
In this post, we’ll take a look at why Instagram video content is so valuable. Then we’ll walk you through eight key tips for creating Instagram videos, posting videos on Instagram, and using them to maximum effect. Let’s get to work!
How to Use the Facebook Pixel to Improve Facebook Advertising Campaigns
John Hughes • updated:
Advertising has become the cornerstone of successful Facebook marketing. One of the best ways to increase your success with Facebook advertising is to learn how to use the Facebook pixel, a piece of code that lets you measure, optimize, and grow your audiences through ad campaigns.
5 New Instagram Features Brands Need to Know About
John Hughes • updated:
Social media is an important part of any online marketing strategy. However, because popular platforms such as Facebook and Instagram are always evolving, it can be difficult to stay on top of the latest trends and updates. New Instagram features are worth paying attention to, though.
How 3 Key Features of the Facebook Ads Manager Can Improve Campaign Results
John Hughes • updated:
Despite its advancing age, Facebook is still a giant in the social media world. For online marketers, it’s particularly notable thanks to its robust advertising system. However, Facebook now offers so many options through the Facebook Ads Manager that it can be difficult to cut through the clutter.
How to Become an Influencer: Your Guide to Success on Social Media
John Hughes • updated:
The term ‘influencer’ has become a bit of a buzzword online. It seems nearly everyone wants to be an influencer on social media, but in practice, it takes more than posting a lot and amassing followers. Of course, you can have a high follower count, but if it doesn’t translate to conversions, you’re not actually going to influence anyone.
Facebook Workplace: How it Works + How It Can Benefit Your Business
John Hughes • updated:
Most people aren’t familiar with Facebook’s work collaboration service. However, Facebook Workplace offers a lot of the same features other big-name tools do. You can use it to set up multiple communication channels, keep track of project progress, set up events, and more. Plus, it’s very easy to pick up if you’re already a Facebook user.
Social Media SEO: How to Optimize Your Profiles on Major Platforms
John Hughes • updated:
Search Engine Optimization (SEO) isn’t just important on websites. It’s also crucial when it comes to your social media content. Social media profiles often rank above actual websites on search engines, so you want to make sure your profiles are ranking for the correct things with social media SEO.
How to Calculate Your Social Media ROI (In 4 Steps)
John Hughes • updated:
Social media marketing is essential for any business looking to boost conversions, increase site traffic, and raise brand awareness. However, you need to be sure that your campaigns are worth the investment. To gain an idea of how successful they are, you’ll need to measure the Return On Investment (ROI) from social media.
4 Instagram WordPress Plugins to Keep Your Audience Engaged With Your Brand
John Hughes • updated:
Savvy marketers know that in order to produce the best results, they’ll need to be strategic about the platforms they target. This means mixing up the ‘old standbys,’ such as Facebook and Twitter, with younger-skewing networks like Instagram. In order to use the platform effectively, however, you’ll also want to consider picking up some Instagram WordPress plugins.
How to Use Pinterest for Business: A Beginner’s Guide
John Hughes • updated:
As a business owner, you’re likely already familiar with social media marketing. However, many companies only focus on traditional platforms such as Facebook and Twitter. Yet there are numerous other sites out there that offer just as much potential value – such as Pinterest for business.
How to Perform a Killer Social Media Audit in 5 Steps
John Hughes • updated:
A strong social media presence is essential for any business. Without it, you’re unlikely to hit certain goals, especially concerning visibility and sales. However, simply crafting a strategy isn’t enough to make it a success.
5 Facebook Marketing Tips That Still Work in 2022
John Hughes • updated:
Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success.
5 Best Practices for B2B Social Media Marketing in 2022
John Hughes • updated:
Social media is a natural channel to focus on for Business to Consumer (B2C) companies. At the same time, it’s one that many Business to Business (B2B) companies tend to overlook. This is unfortunate since there are a lot of B2B social media strategies that can be extremely effective.
15 of the Best Digital Marketing Tools for Content Marketing
John Hughes • updated:
If you’re looking to build an audience and drive conversions through content marketing, you’ll need all the help you can get. This includes using the best digital marketing tools for content marketing you can find. Fortunately, there are solutions to help you create and promote content, collaborate more effectively, save time, better target your audience, and much more. It’s easier than you might think to build a flexible, powerful toolbox for all your marketing needs. In this post, we’re going to introduce you to 15 digital marketing tools for content marketing. However, let’s first talk a little about why these solutions are so important!
How Social Media Recruiting Can Help You Find Your Ideal Employees
John Hughes • updated:
Growing your business can involve a lot of hiring. Yet finding the right people and convincing them to apply isn’t always easy. If you really want to maximize your chances, it can pay to leverage some key social media recruiting techniques.
6 Benefits of Social Media Marketing for Your Business
John Hughes • updated:
Social media has become a firmly entrenched part of our lives. On a personal level, it affects how we connect with friends and family, find jobs, and share life events. However, the real value of this medium lies in the many benefits of social media marketing for businesses.
5 Essential Social Media Metrics Every Business Owner Should Be Tracking
John Hughes • updated:
Social media marketing is both an art and a science. As you become a more proficient marketer, you’ll be able to rely on your intuition and expertise to some extent. However, if you really want to know how your campaigns are performing, it’s vital to keep a close eye on your social media metrics.
How to Use a WordPress Facebook Plugin to Integrate Facebook With Your Website
John Hughes • updated:
Facebook has been a giant in the world of social media for some time now. It has yet to lose its influence and prominence, which means integrating it with your website is a must. Fortunately, doing so often comes down to installing a simple WordPress Facebook plugin (or two).