How to Get Paid on YouTube (Without Relying on YouTube Ads)

The primary goal of your YouTube channel might be to develop a relationship with your brand’s audience, but wouldn’t it be nice to make a little money, too? After all, you put several hours of hard work into every video. But YouTube partnerships aren’t available to everyone, and only the largest channels earn significant money. So the question is, how to get paid on YouTube when you’re first starting out?

View Article

How to Write a Bio for Business Profiles on Social Media

Writing a company bio, and adapting it to suit the many different social media channels, is not an easy process. Each social media site has different parameters for account bios. And each audience has different needs and expectations as to what information your bio should display. That’s why we have put together this guide on ‘How to write a bio’, walking you through exact specifications, and top tips, for each social media channel bio.

View Article

6 Steps to Optimize Your LinkedIn Company Page

You’ve no doubt heard of LinkedIn, the social networking site aimed at making business connections and assisting with job hunting. You may even have your own personal profile there. However, unless you have a LinkedIn company page set up and optimized for your business, you’re not making the most you can out of the platform.

View Article

3 Free Ways to Add Click-to-Tweet Links to Your WordPress Blog for More Shares

Twitter now has over 330 million monthly active users, sending over 500 million tweets a day. This makes it an ideal platform to promote your content and reach a wider audience. One way to do this is to add Click-to-Tweet functionality to your WordPress website. By displaying highlighted tweetable sentences amongst your articles, you will encourage readers to share this content, helping to raise your profile on Twitter and gain new followers.

View Article

How to Write Good Instagram Captions (With Lots of Examples)

Writing good Instagram captions is hard. I mean, it’s easy coming up with funny captions for your personal account. After all, your friends and family don’t really care too much about what you write.

But once you start using Instagram for your business, it introduces all kinds of things you need to think about, from the types of captions you share to emojis, hashtags, mentions, calls-to-action, and sponsored content.

To help get you started—or kick-start your existing efforts on Instagram—I’ve put together this handy guide to writing good Instagram captions.

View Article

The Worst Social Media for Business Mistakes of 2018 (and What You Can Learn From Them)

Social media for business is supposed to help promote brands and endear them to the public. But things don’t always go according to plan.

Bad jokes, silly scheduling, and even downright incompetence can leave companies scrambling to make quick apologies and save face.

While social media for business screw-ups can leave a company’s PR team working overtime, the good news for brands is we live in the age of the 24-hour news cycle. One embarrassing headline-grabbing mistake only lasts so long before it’s replaced by another business’s blunder.

View Article

5 Social Listening Tools to Help You Understand Your Audience

We all hope that what people say to our faces is the same as what’s said when we’re not around. However, this isn’t always the case – especially when the ‘you’ in this scenario happens to be a business. This is why you should consider checking out some social listening tools.

View Article

4 YouTube Alternatives to Consider in Your Video Marketing Strategy

Between YouTube’s ever-changing algorithms and the sheer amount of competition, it’s become extremely difficult to establish a channel on YouTube. But video is the way of the future; by 2021, an estimated 82% of all internet traffic will be video. So what’s a brand to do? Publish videos with YouTube’s competitor sites, of course. In this article, we’ll explore the best YouTube alternatives and help you choose the right one for your brand.

View Article

5 Meet Edgar Alternatives That Will Save You Time and Money

Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.

View Article

How to Develop a Social Media Branding Strategy in 5 Steps

Most social media sites are designed to be simple enough for even a child to use. Therefore, it’s easy to assume that carrying out social media marketing for your business is just as simple. However, you won’t get far without some preparation – including developing a strong social media branding strategy.

View Article