The Ultimate Guide to Social Media Graphic Design

by Author Image Joe Warnimont • updated:

Studies show that when a person listens to information about a certain subject, they’re only able to recall about 10% of that information when asked about it later. On the other hand, when the same information is portrayed as an image and seen by the person, they’re able to remember 65% of the details. That’s why social media graphic design is so important.

35+ Popular Instagram Hashtags and Trends Taking Over 2020 So Far

by Author Image Raelene Morey • updated:

If you don’t know today’s most popular Instagram hashtags and trends, you’re probably missing out. And it could explain why your engagement stats are beginning to tank.

How to Optimize Your Twitter Business Account in 5 Simple Steps

by Author Image John Hughes • updated:

Setting up a Twitter account is so easy that practically anyone can do it. However, instead of just going through the basic steps and calling it a day, you’ll want to spend some time optimizing your profile. This increases the likelihood of gathering lots of dedicated followers, as well as your chances of showing up in relevant searches.

How to Advertise on Instagram: A Step-by-Step Guide

by Author Image Megan Jones • updated:

With higher numbers of people and brands using Instagram than ever before, knowing how to advertise on Instagram successfully is becoming an important skill. In this Instagram ads guide, we will look step-by-step at how to create and run ads on Instagram.

The New Instagram Algorithm: How to Use It to Boost Brand Visibility

by Author Image Raelene Morey • updated:

The new Instagram algorithm just became much more transparent. Since 2016, Instagram has largely been a mystery—that’s when the social media platform replaced its chronological feed with a secret algorithm.

The idea behind the algorithm was simple: a chronological feed isn’t the best way for users to get the content they want. That’s why Instagram’s algorithm has been designed to better match users and content, simultaneously improving both user engagement and satisfaction.

TubeBuddy for YouTube: How to Build a Video Marketing Strategy With It

by Author Image Dianna Gunn • updated:

YouTube can be one of the most powerful marketing tools in your online arsenal, but the sheer volume of content makes building a successful company channel a challenge. You need a coherent marketing strategy, high quality videos, and regular content and strategy audits to evaluate your progress and change course as necessary.

How to Use a Social Media Scheduler to Streamline Your Marketing

by Author Image John Hughes • updated:

Social media is a hugely valuable marketing platform. However, you need to stay constantly active if you want to build and leverage a strong following. This means planning out your content in advance, then using a social media scheduler to automate the posting process.

How to Schedule Tweets With Variations to Meet Twitter’s New Rules

by Author Image Raelene Morey • updated:

If you want to continue to schedule tweets across multiple accounts while playing by Twitter’s new rules, it means getting into the habit of sharing variations of your tweets.

So in this post, I’ll share 7 simple ways you can schedule tweets with variations, along with examples of how brands are already using these methods to play it safe.

Posting to Facebook From Instagram – Social Media Case Study #8

by Author Image Chris Fitzgerald • updated:
Posting to Facebook From Instagram – Social Media Case Study #8

Welcome to another social media case study. It was a quiet month with a few days of cyclonic activity when we all decamped for Belgrade and the 2018 edition of WordCamp Europe (aka the Russian sleep experiment).

YouTube SEO: How to Drive Traffic to Your Videos

by Author Image John Hughes • updated:

If you’ve put hard work into developing a YouTube channel for your website or business, you’ll want to bring in as many viewers as possible. Relying on people to simply stumble across your videos isn’t going to be enough. Instead, you’ll need to hone an effective YouTube SEO strategy.

How to Go Live on Facebook and Boost Community Engagement – A Beginner’s Guide

by Author Image Megan Jones • updated:

Facebook Live allows you to connect and engage with your viewers in real-time. This makes it a powerful and extremely useful tool for bloggers, influencers, and brands alike. But the thought of broadcasting live to thousands of followers can be daunting. Don’t worry! In this article, we will cover the basics of how to go live on Facebook, preparing you for a fun and successful live experience.

WordPress Social Login: How It Encourages Sign-Ups on Your Site and How to Use It

by Author Image Raelene Morey • updated:

Password fatigue. It’s a thing. And if the recent GDPR overload in my inbox taught me anything, it’s that I’ve created a ridiculous number of accounts with different websites over the years, and I don’t remember even a quarter of the passwords for those accounts. Fortunately, you can save users like me from password fatigue, help them login faster (without having to reset their password every time!) and push customers through your checkout faster while at the same time reducing cart abandonment, all with one tool: social login, aka social sign-on.

How to Find the Right Hashtags for Instagram and Increase Your Follower Count

by Author Image Joe Warnimont • updated:

You’ve invested in a nice camera, set up beautiful scenes that relate to your business, and put in some grassroots efforts for building your Instagram follower count. Yet, whenever you share a photo, it’s always the same people liking and commenting. You’ve heard that hashtags are meant to connect your company with interested, new followers, but even with those hashtags, you’re hitting the same plateau over and over. This situation is both common and frustrating, considering that Instagram should be one of the best places for any type of business to reach new customers. But for some reason, it’s a little tricky to figure out the right hashtags for Instagram.

How to Promote Your YouTube Channel and Attract New Audiences

by Author Image John Hughes • updated:

YouTube is a good place to build a following, but there are many more effective locations to do so, and they can even amplify your subscriber count on YouTube. In fact, one of the best ways to promote your YouTube channel and attract new audiences to your videos is by sharing them on other social media sites.

What Is Mastadon? Social Media Case Study #7

by Author Image Chris Fitzgerald • updated:

Welcome to another social media case study. This month we found that quitting Facebook seems to be what the kids are into these days. Just 10% of teens claim it as a go to platform (but they love Instagram, so not all bad for Marvellous Mark and the FB bunch).

How to Use the Facebook Debugger to Fix WordPress Images in Facebook Shares

by Author Image Bill Widmer • updated:

Have you ever run into the problem of Facebook not displaying the correct image from your WordPress site? If so, you’re not alone. Thankfully, the Facebook Debugger allows you to quickly fix any problems you may run into.

This guide will take you through how to use the Facebook Debugger tool so you can fix those pesky images – and any other Facebook sharing problems that may arise!

What Twitter’s New Rules Mean for Social Media Automation

by Author Image Raelene Morey • updated:

Twitter has long been a go-to platform for spreading perfectly useful information via social media automation. But it’s also fallen prey to spammy bots and hashtags, fake profiles, bullying, and, alarmingly, malicious users trying to destabilize the democratic process in other countries.

How to Create a Facebook Business Page that Encourages Engagement

by Author Image Megan Jones • updated:

In this article we look at how to create a Facebook business page. We talk you through step-by-step how to set up a page, and then discuss top tips for producing content that engages as well as growing a loyal following. We finish by considering the importance of using Facebook Insights.

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