How to Perform a Killer Social Media Audit in 5 Steps

by Author Image John Hughes • updated:

A strong social media presence is essential for any business. Without it, you’re unlikely to hit certain goals, especially concerning visibility and sales. However, simply crafting a strategy isn’t enough to make it a success.

Your Complete Guide to Instagram Photo Sizes and Dimensions for 2022

by Author Image Raelene Morey • updated:

I can’t be the only one who’s always looking up the correct dimensions for Instagram photo sizes. It used to be simple; there was only one square size, which was used for both photos and videos.

Instagram Filters: Everything You Need to Know in This Ultimate Guide

by Author Image Raelene Morey • updated:

With more than 40 native Instagram filters to choose from, plus thousands more on third party apps, it can be challenging to figure out which one to use. Maybe you should try them all? Or skip filters altogether and avoid having to make a decision. If you’ve been struggling to use filters or just feel overwhelmed by all the options available, read on. We’ll cover everything you need to know about Instagram filters, including how to use them, what the most popular filters are, and Instagram filter best practices.

5 Facebook Marketing Tips That Still Work in 2022

by Author Image John Hughes • updated:

Facebook has long been known as a powerhouse of marketing opportunity. However, it’s a little harder to get noticed on the platform these days. This is due in part to the platform’s declining organic reach – meaning that not all of the Facebook marketing tips you’re used to may still result in success.

Twitter Case Studies: 8 Authentic Strategies Worth Stealing

by Author Image Raelene Morey • updated:
Twitter Case Studies: Strategies Worth Stealing

Wondering how to get followers on Twitter? It’s easy to feel overwhelmed using the platform, but it’s possible to implement a successful Twitter marketing strategy – you just need to learn from the best.

How to Choose the Perfect Instagram Profile Picture

by Author Image Raelene Morey • updated:

Choosing your Instagram profile picture might seem like a small task. After all, it is a small photo. And how much does it really get noticed? The truth is, your profile photo is the first thing people will notice on your Instagram profile. It is how people will recognize you in their Instagram feed, and it sets the stage for your branding.

5 Best Practices for B2B Social Media Marketing in 2022

by Author Image John Hughes • updated:
B2B Social Media Marketing

Social media is a natural channel to focus on for Business to Consumer (B2C) companies. At the same time, it’s one that many Business to Business (B2B) companies tend to overlook. This is unfortunate since there are a lot of B2B social media strategies that can be extremely effective.

How to Use Instagram Quote Maker Apps to Fill Your Feed With Inspirational Quotes

by Author Image Raelene Morey • updated:

Looking for a great Instagram quote maker? Fortunately, there are tons of resources available – and this post rounds up the best of the best.

15 of the Best Digital Marketing Tools for Content Marketing

by Author Image John Hughes • updated:

If you’re looking to build an audience and drive conversions through content marketing, you’ll need all the help you can get. This includes using the best digital marketing tools for content marketing you can find. Fortunately, there are solutions to help you create and promote content, collaborate more effectively, save time, better target your audience, and much more. It’s easier than you might think to build a flexible, powerful toolbox for all your marketing needs. In this post, we’re going to introduce you to 15 digital marketing tools for content marketing. However, let’s first talk a little about why these solutions are so important!

How to Use Instagram Story Templates to Create Better Content

by Author Image Raelene Morey • updated:

Do you use Instagram Story templates? Instagram Stories are one of the fastest growing trends on Instagram. These limited-time posts give followers an intimate, behind the scenes look at their favorite brands and influencers. In fact, Instagram recently shared that 400 million users check out their favorite Instagram stories each and every day.

How to Start a Podcast: A Step-by-Step Guide

by Author Image Dianna Gunn • updated:

The podcast market may be more crowded today than it was even one year ago, but starting a podcast is still one of the best ways to build an audience and improve your reputation as an expert. A podcast can also become a valuable part of your body of work and eventually even a new income stream – and learning how to start a podcast is easier than it ever has been.

How to Sell Tickets on Facebook to Your Next Event

by Author Image Joe Warnimont • updated:

Running an event is strangely nerve-wracking. What if no one shows up? Will you be able to cover the costs with your ticket sales? Fret not, because we’re here to not only show you how to sell tickets on Facebook but how to improve your sales throughout the process.

How Social Media Recruiting Can Help You Find Your Ideal Employees

by Author Image John Hughes • updated:

Growing your business can involve a lot of hiring. Yet finding the right people and convincing them to apply isn’t always easy. If you really want to maximize your chances, it can pay to leverage some key social media recruiting techniques.

How to Use Instagram Highlights (and Where to Download Cover Images)

by Author Image Raelene Morey • updated:

Instagram is the go-to social media platform for brands right now. With more than 500 monthly active users and a higher engagement rate than its parent company Facebook, it’s no surprise that brands love Instagram. Plus, the platform continually rolls out new features, such as Instagram buying tools and IGTV. The most exciting new feature in recent months worth adding to your Instagram marketing strategy? Instagram highlights.

11 of the Best Social Media Management Tools to Simplify Your Marketing in 2021

by Author Image Joe Warnimont • updated:

At some point, your company will take the dive into social networks like Facebook, Instagram, and Twitter. Maybe you’ve never tried to build a following on social media, or maybe you’ve found some success on Facebook and you’re now ready to expand to several other networks. Regardless of your situation, you’ll quickly realize how tedious it is to manage your social media posts and keep your pages flowing with content. That’s where social media management tools come into play.

How to Reduce Your Instagram Stories Bounce Rate

by Author Image Angelina Harper • updated:

Instagram Stories are one of the most effective ways to market your business on social media, but only if they’re interesting enough to keep people watching. In this article, we’ll explore a variety of strategies you can use to reduce your Instagram Stories bounce rate.

10 of the Best Apps for Instagram Stories: Graphic Design, Video Editing, and More!

by Author Image Raelene Morey • updated:

Looking for apps for Instagram Stories? Over the past year, Instagram Stories have exploded in popularity. They are easy to create, fun to watch, and offer a more intimate, behind-the-scenes look into the lives of your favorite influencers and brands, not to mention your friends.

20 Actionable Social Media Marketing Tips for 2021

by Author Image Dianna Gunn • updated:

The New Year is here and it’s time to finalize your social media plans for 2019. This guide will give you 20 social media marketing tips to help fill your social media calendar and five strategies you can use to improve engagement across your social media profiles.

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