10 of the Best Apps for Instagram Stories: Graphic Design, Video Editing, and More!
Raelene Morey • updated:
Looking for apps for Instagram Stories? Over the past year, Instagram Stories have exploded in popularity. They are easy to create, fun to watch, and offer a more intimate, behind-the-scenes look into the lives of your favorite influencers and brands, not to mention your friends.
Instagram Analytics: A Beginner’s Guide
Raelene Morey • updated:
Want to grow your Instagram account? The key is understanding your Instagram analytics—and knowing which metrics you need to understand and regularly track.
8 Foolproof Call-to-Action Examples (And Why They Work)
Raelene Morey • updated:
Call-to-action examples vary widely across the marketing verticals, but they’re always very deliberate, including on social media. That might run counter to your intuition: isn’t social media supposed to ephemeral, playful, and authentic?
14 Instagram Tips to Hack Your Way Into Instagram Stardom
Raelene Morey • updated:
Looking for Instagram tips to make your life easier? If you find yourself doing the same things over and over, it’s time to automate them! Whether you want to post Instagram stories faster, get more eyeballs on your branded hashtag, or simply respond to comments quicker, the tips below will help you get more out of your Instagram marketing.
7 of the Best Instagram Planners for Automating Your Instagram Marketing
Raelene Morey • updated:
Instagram planners take the hassle out of managing and scheduling your Instagram feed. Unlike generic social media schedulers where Instagram feels like an afterthought, Instagram-specific planners offer easy-to-use interfaces and tools built specifically for the unique features and needs of Instagram.
How to Take Good Instagram Photos on Your Phone: The Ultimate Guide
Raelene Morey • updated:
Ever wondered how to take good Instagram photos? How foodies snap their mouth-watering brunch flatlays? Or how fashion bloggers always make the colors in their #OOTD really pop? If you’re feeling a bit jelly because your photos and Instagram Stories always seem to look flat, the good news is you don’t need to splash cash on an expensive DLSR to take the perfect Instagram photo.
The Ultimate Guide to Running Your First Instagram Promotion
Raelene Morey • updated:
You’re sharing great content, nailing your captions and hashtags, and now you’re thinking it’s time to level up with an Instagram promotion. You really couldn’t pick a better platform to market your business on. Of the 1 billion Instagram accounts worldwide that are active every single month, a massive 80% follow at least one business.
How to Use Instagram Stories in Your Instagram Marketing Strategy
Raelene Morey • updated:
Instagram’s latest stats show that 80% of accounts follow a business on Instagram. And if you pair that figure with the fact that nearly half of all Instagram’s 800 million users are expected to be using Stories by the end of 2018 and the 60% of people who say they discover new products on the platform, it’s time to learn how to use Instagram Stories.
Instagram IGTV: How Businesses Are Leveraging This Exciting New Feature
Raelene Morey • updated:
Brands have been having fun experimenting with Instagram IGTV since its launch just a few months ago – and there’s a lot to learn from their efforts.
How to Write Good Instagram Captions (With Lots of Examples)
Raelene Morey • updated:
Writing good Instagram captions is hard. I mean, it’s easy coming up with funny captions for your personal account. After all, your friends and family don’t really care too much about what you write.
But once you start using Instagram for your business, it introduces all kinds of things you need to think about, from the types of captions you share to emojis, hashtags, mentions, calls-to-action, and sponsored content.
To help get you started—or kick-start your existing efforts on Instagram—I’ve put together this handy guide to writing good Instagram captions.
The Worst Social Media for Business Mistakes of 2019 (and What You Can Learn From Them)
Raelene Morey • updated:
Social media for business is supposed to help promote brands and endear them to the public. But things don’t always go according to plan.
Bad jokes, silly scheduling, and even downright incompetence can leave companies scrambling to make quick apologies and save face.
While social media for business screw-ups can leave a company’s PR team working overtime, the good news for brands is we live in the age of the 24-hour news cycle. One embarrassing headline-grabbing mistake only lasts so long before it’s replaced by another business’s blunder.
5 Meet Edgar Alternatives That Will Save You Time and Money
Raelene Morey • updated:
Meet Edgar is one of the hottest and most useful evergreen content scheduling tools on the market today. But its cost and feature set mean it’s not exactly a perfect fit for every business and brand. That’s why finding the right Meet Edgar alternatives is a worthwhile endeavor that could save you time and money in the long run.
5 Best Instagram Analytics Tools of 2022 Worth Checking Out
Raelene Morey • updated:
Instagram analytics tools can take the guesswork out of your social media strategy. After all, there’s a goldmine of data you can dig into that can help you better understand your followers and inform your social media marketing efforts.
35+ Popular Instagram Hashtags and Trends Taking Over 2020 So Far
Raelene Morey • updated:
If you don’t know today’s most popular Instagram hashtags and trends, you’re probably missing out. And it could explain why your engagement stats are beginning to tank.
The New Instagram Algorithm: How to Use It to Boost Brand Visibility
Raelene Morey • updated:
The new Instagram algorithm just became much more transparent. Since 2016, Instagram has largely been a mystery—that’s when the social media platform replaced its chronological feed with a secret algorithm.
The idea behind the algorithm was simple: a chronological feed isn’t the best way for users to get the content they want. That’s why Instagram’s algorithm has been designed to better match users and content, simultaneously improving both user engagement and satisfaction.
How to Schedule Tweets With Variations to Meet Twitter’s New Rules
Raelene Morey • updated:
If you want to continue to schedule tweets across multiple accounts while playing by Twitter’s new rules, it means getting into the habit of sharing variations of your tweets.
So in this post, I’ll share 7 simple ways you can schedule tweets with variations, along with examples of how brands are already using these methods to play it safe.
WordPress Social Login: How It Encourages Sign-Ups on Your Site and How to Use It
Raelene Morey • updated:
Password fatigue. It’s a thing. And if the recent GDPR overload in my inbox taught me anything, it’s that I’ve created a ridiculous number of accounts with different websites over the years, and I don’t remember even a quarter of the passwords for those accounts. Fortunately, you can save users like me from password fatigue, help them login faster (without having to reset their password every time!) and push customers through your checkout faster while at the same time reducing cart abandonment, all with one tool: social login, aka social sign-on.
What Twitter’s New Rules Mean for Social Media Automation
Raelene Morey • updated:
Twitter has long been a go-to platform for spreading perfectly useful information via social media automation. But it’s also fallen prey to spammy bots and hashtags, fake profiles, bullying, and, alarmingly, malicious users trying to destabilize the democratic process in other countries.