How to Use LinkedIn Showcase Pages to Market Your Brand
John Hughes • updated:
Branding your company or business may demand more than you ever envisaged. With the multitude of businesses starting up and rebranding every year, you’ll need to be very creative to catch the attention of your prospective clients and partners. Having a well-developed LinkedIn showcase page can be a good way to go about this.
A Comprehensive Guide to Blogging on LinkedIn in 2023
John Hughes • updated:
On the surface, LinkedIn is all about networking and job hunting. However, tackled in the right way, blogging on LinkedIn can become a powerful form of networking.
4 Simple Strategies to Boost Brand Awareness on Facebook
John Hughes • updated:
Using Facebook to enhance your company’s brand awareness can be a difficult task. While it’s a simple platform to use, it can take much time and effort before you start seeing results.
How to Identify and Target Your Facebook Audience (4 Key Strategies)
John Hughes • updated:
As with any type of marketing campaign, Facebook ads and promotions are most successful when they’re targeted. Once you understand who your Facebook audience is, you’ll be better positioned to tailor content to them. Ultimately, this will help you realize higher engagement and conversion rates.
How to Build a Trustworthy Social Media Reputation
John Hughes • updated:
Your social media branding plays a major role in consumers’ perception of your company. More specifically, whether they perceive you as trustworthy enough to purchase from. Unfortunately, trust doesn’t happen overnight. It must be earned gradually.
TikTok Marketing Guide: Everything You Need to Know to Get Started
John Hughes • updated:
As a marketer, part of your job is staying on top of the latest online and social media trends to help your brand stay relevant. One platform becoming impossible to ignore is the video-sharing app, TikTok. However, you may be wondering whether TikTok marketing is actually a ‘thing.’
5 Types of Videos to Build a YouTube Video Marketing Strategy Around
John Hughes • updated:
Broadly speaking, there are quite a few ways you can go about YouTube video marketing. Outside of paid-for campaign strategies, building up your content offerings is another viable option. However, choosing the types of videos to create and showcase can cause you some ‘decision paralysis.’
Social Media Best Practices – How to Customize Your Content for Each Platform
John Hughes • updated:
Cross-posting across all of your social media might be easy, but it’s not the best approach. Every platform is different, so you’ll need to use different strategies on each one. In this post, we’ll discuss how social media best practices vary by platform. Then we’ll provide you with five tips you can use for tailoring posts for each social channel.
4 Strategies to Get More Facebook Reviews for Your Business
John Hughes • updated:
A healthy collection of Facebook reviews can help distinguish your page, build trust, and boost sales. Plus, with the right approach, they can be easy to accumulate. In this post, we’ll discuss the importance of Facebook reviews as well as how (and why) you should enable them. Then we’ll provide four tips for getting more reviews on your Facebook page. Let’s get started!
Boost Your Inbound Marketing Strategy? 4 Ways to Do It With Social Media
John Hughes • updated:
You know that social media is important. Unfortunately, like many marketers, you might make the mistake of treating it as a separate, disjointed entity rather than a vital component in your inbound marketing strategy.
YouTube Analytics: 5 Metrics You Need to Understand
John Hughes • updated:
YouTube is an incredibly powerful platform for marketers. However, if you want to get the most from your channel, it’s essential to have a strategy for assessing its performance. Fortunately, YouTube Analytics presents an opportunity to gain actionable data and insight.
Social Media Engagement: A Beginner’s Guide for 2022
John Hughes • updated:
As a marketer, you probably already know that social media engagement is crucial to the success of many, if not most, businesses today. What’s less obvious is how it works, let alone how to measure or improve it.
How Video Reach Campaigns Simplify YouTube Video Advertising
John Hughes • updated:
Video is a very effective tool for you to incorporate into your business’ marketing strategy. Until recently, YouTube video advertising required you to choose between various video ad formats for each campaign. Deciding which to use could be challenging, and in some cases, costly.
How to Use Geotags to Boost Your Social Media Presence
John Hughes • updated:
‘Geotags’ are the geographical locations added to a post, picture, or status update on social media. By incorporating geotagging in your social media strategy, you can boost brand visibility and increase engagement.
A Guide to Understanding Your Instagram Audience
John Hughes • updated:
Understanding your Instagram audience can help you focus your marketing strategy in a way that guarantees results. The more you know about your audience’s demographics, the greater your chance of success will be. Leveraging Instagram analytics and insights can help you refine and align your posts to your target audience to boost engagement.
6 Tips for Creating a Social Media Brand Aesthetic
John Hughes • updated:
With more than 90 percent of businesses using social media as a marketing tool, the competitiveness of these platforms is intensifying. To keep your identity on social media consistent and effective, you must develop a brand aesthetic. This aesthetic will make it easier to align your social channels, accurately reflect the tone and style of your business, and establish a memorable presence.
How to Create a Consistent Brand Identity to Boost Your Social Media Visibility
John Hughes • updated:
In this article, we’ll discuss the importance of having consistent branding across social media platforms. Then, we’ll provide you with five tips for creating and implementing a uniform brand identity. Let’s get started!
How to Get Followers on Any Social Media Platform: 6 Ways to Boost Your Follower Count
John Hughes • updated:
Many businesses are interested in learning how to get followers on social media. Unfortunately, it doesn’t usually happen overnight. While you may think using potentially damaging ‘quick-win’ techniques is the only way to increase your follower count quickly, it’s better to keep your brand authentic.